About: Double Seven (soft drink)

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Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party. Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola.

Attributes	Values
rdf:type	yago:Abstraction100002137 yago:Beverage107881800 yago:Fluid114939900 yago:Food100021265 yago:LanguageUnit106284225 yago:Liquid114940386 yago:Matter100020827 yago:Name106333653 yago:Part113809207 yago:PhysicalEntity100001930 yago:Relation100031921 yago:WikicatIndianBeverageBrands Food yago:Substance100019613 yago:Substance100020090 yago:TradeName106845599 yago:WikicatDefunctBrands
rdfs:label	Double Seven (soft drink) (en)
rdfs:comment	Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party. Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola. (en)
name	Double Seven
foaf:depiction
dct:subject	Defunct drink brands Indian drink brands 1977 in India Products introduced in 1977 Desai administration
Wikipage page ID	40549091 (xsd:integer)
Wikipage revision ID	1116447689 (xsd:integer)
Link from a Wikipage to another Wikipage	Campa Cola Premiership of Morarji Desai List of defunct consumer brands Defunct drink brands Indian drink brands Double Seven Coca-Cola Cola Government of India Modern Food Industries Mysore 1977 in India Central Food Technological Research Institute Thums Up Foreign Exchange Regulation Act Products introduced in 1977 Janata Party Desai administration India Soft drink Lemon-lime Hindustan Lever Limited
sameAs	Double Seven (soft drink) Double Seven (soft drink) Double Seven (soft drink) Double Seven (soft drink)
dbp:wikiPageUsesTemplate	dbt:Infobox_Beverage dbt:Reflist dbt:Short_description dbt:Start_date_and_age dbt:Colas
thumbnail	wiki-commons:Special:FilePath/Double_Seven_Cola.jpg?width=300
discontinued	Yes (en)
manufacturer	Modern Food Industries
origin	India
related	Campa Cola Thums Up
type	Cola
variants	Double Seven Tingle (en)
has abstract	Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies. Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party. In 1977, as per the provisions of the Foreign Exchange Regulation Act brought by Morarji Desai government, Coca-Cola was required to reduce its ownership stake of its Indian operation. Coca-Cola along with other United States companies chose to leave India than to operate under the new laws. Developed to fill the void left by Coca-Cola, Double Seven was quickly designed, named by a national competition for naming the product, manufactured and marketed by Modern Food Industries, a government-owned company. The formula for the concentrate of Double Seven was developed at Central Food Technological Research Institute, Mysore. Despite government backing, Double Seven could not dominate the Indian soft drinks market, however the program was very successful as the void left by Coca-Cola was filled. The main competitors to Double Seven were Campa Cola, Thums Up, Duke's, McDowell's Crush and Double Cola. Double Seven also had a lemon-lime flavoured soft drink known as Double Seven Tingle. Double Seven was the winning name in a national competition to name the drink. The drink lost share of market as Indira Gandhi's Govt. that came to power a few years later was not interested in supporting a product which reminded them of 1977, the year that Indira Gandhi lost the national elections and other drinks like Thumbs Up became very popular. Modern Food Industries gradually slipped into the red and was taken over by Hindustan Lever Limited in January 2000. Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola. (en)
flavour	Cola (en)
prov:wasDerivedFrom	wikipedia-en:Double_Seven_(soft_drink)?oldid=1116447689&ns=0
page length (characters) of wiki page	6822 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Double_Seven_(soft_drink)
is rdfs:seeAlso of	Premiership of Morarji Desai
is Link from a Wikipage to another Wikipage of	List of brand name food products List of defunct consumer brands Modern Food Industries Thums Up
is foaf:primaryTopic of	wikipedia-en:Double_Seven_(soft_drink)

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