Dreaming in Mono is a transmedia storytelling branded content initiative from McDonald's and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: the Nordic passion for winter sports; the prejudices, rivalries and stereotypes of the Nordic nations; the role of McDonald's as the largest host of diverse people and fun experiences in the region.
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| - Dreaming in Mono is a transmedia storytelling branded content initiative from McDonald's and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: the Nordic passion for winter sports; the prejudices, rivalries and stereotypes of the Nordic nations; the role of McDonald's as the largest host of diverse people and fun experiences in the region. (en)
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agency
| - Fredrik Heghammar, managing director (en)
- Perfect Fools (en)
- Tony Högqvist, founding partner, Global Creative (en)
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client
| - McDonald's
- Shaun Russell, Senior Marketing Director Nordic (en)
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| - English, Danish, Norwegian, Swedish (en)
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starring
| - Marie Bergman (en)
- Alexandra Alegren (en)
- Andreas Holm-Hansen (en)
- Bernard Cauchard (en)
- Felipe Morales McOwan
Ferenc Horvath (en)
- Jari Hinshelwood (en)
- Linnea Lundmark (en)
- Marica Rosengarden (en)
- Ole Vevle (en)
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| - Dreaming in Mono is a transmedia storytelling branded content initiative from McDonald's and Perfect Fools, produced by Happy Fiction, in the four Nordic countries of Denmark, Finland, Norway and Sweden. The story combines three principle themes: the Nordic passion for winter sports; the prejudices, rivalries and stereotypes of the Nordic nations; the role of McDonald's as the largest host of diverse people and fun experiences in the region. (en)
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