About: Encuesta, Inc.     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatPublicOpinionResearchCompanies, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
QRcode icon
http://dbpedia.demo.openlinksw.com/describe/?url=http%3A%2F%2Fdbpedia.org%2Fresource%2FEncuesta%2C_Inc.&invfp=IFP_OFF&sas=SAME_AS_OFF

Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics).

AttributesValues
rdf:type
rdfs:label
  • Encuesta, Inc. (en)
rdfs:comment
  • Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics). (en)
foaf:name
  • (en)
  • Encuesta, Inc. (en)
foaf:homepage
name
  • Encuesta, Inc. (en)
dcterms:subject
Wikipage page ID
Wikipage revision ID
Link from a Wikipage to another Wikipage
Link from a Wikipage to an external page
sameAs
dbp:wikiPageUsesTemplate
foundation
homepage
industry
location city
location country
type
  • Privately held (en)
has abstract
  • Encuesta, Inc. is a U.S.-based marketing and opinion research company that specializes in customized quantitative, online qualitative, and ethnographic research focused on the U.S. Hispanic and Latino population. It is a privately owned company based in Miami, Florida, that was founded in 1989 by Martin Cerda. Specific areas of expertise include consumer habits and practices, brand awareness and usage, advertising tracking, brand equity market segmentation, and shopping research, to name a few, all generally focused on U.S. Hispanics (with some comparisons with U.S. non-Hispanics). Additionally, Encuesta, Inc. is responsible for the Americanos Poll, an opinion poll created in 2005 to provide an accurate representation of U.S. Hispanic public opinion. Through the Americanos Poll (whose findings are released to the public free of charge), Encuesta, Inc. has demonstrated experience in studies related to public opinion and issue-oriented research, as well as political research. Both Encuesta, Inc. and Americanos Poll studies are used as information sources for those looking for current findings on the Hispanic population in the U.S. Encuesta, Inc. was an official partner of the 2010 Census Ya Es Hora, Hagase Contar! Initiative. In June 2011, Martin Cerda resigned his leadership position and took on a role at Cheskin Added Value (part of Kantar and WPP). In January 2012, he parted amicably with Cheskin Added Value and returned to Encuesta, Inc. to dedicate his efforts to address the pressing issues related to conducting online and social media research among U.S. Hispanics. The company ceased research operations in September 2012 and converted to a real estate holding company. (en)
dbp:wordnet_type
prov:wasDerivedFrom
page length (characters) of wiki page
founding year
industry
foaf:isPrimaryTopicOf
is Link from a Wikipage to another Wikipage of
is Wikipage redirect of
is foaf:primaryTopic of
Faceted Search & Find service v1.17_git139 as of Feb 29 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 08.03.3330 as of Mar 19 2024, on Linux (x86_64-generic-linux-glibc212), Single-Server Edition (378 GB total memory, 61 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2024 OpenLink Software