Fan economy in the traditional sense refers to operational income generating behavior relationship between fans and the people who are followed. Most of them are stars, network celebrities and industry celebrities, even an enterprise. Fan economy is a kind of operation mode to obtain the economic and social benefits through promoting the users’ loyalty to optimize the effect of word of mouth marketing. The core is the emotional capital. Different from the traditional economy, consumers are leading role in fan economy. It is dominated by consumers to achieve the purposes of adding value idols and the brand.
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