Fast Forward was a weekly children's magazine launched in September 1989 by the BBC to compete with Look-in. It was aimed at seven- to 14-year-olds and was promoted heavily with trailers shown on Children's BBC. Circulation started at 210,000 copies per week, reached a peak of 340,000 in March 1990, but fell to 150,000 by Spring 1991. Fast Forward generally sold around 40% to 50% more copies than Look-in on a weekly basis.