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About: Football broadcast in India     Goto   Sponge   NotDistinct   Permalink

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Football broadcast in India is dominated by branded sports networks Star India and Sony India on television and OTT platforms. Indian sports rights market was worth around $1.1 billion in 2019 (with the digital videos accounting for around 20% share). However, non-cricket (football, kabaddi, tennis, badminton, and wrestling) events only represent 13% of the value of sports rights. Football usually takes a distant second spot in Indian on-ground sponsorship revenue (around $20 million in 2019). Television audience figures remain highly important in India (though branded sports networks are pay-television broadcasters, they generate a large portion of their revenue from advertising).