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About: Francis Ayer     Goto   Sponge   NotDistinct   Permalink

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Francis Wayland Ayer (February 4, 1848 – March 5, 1923) was an American advertising businessman. Ayer was born to Nathaniel Wheeler Ayer and Joanna B. Wheeler in Lee, Massachusetts, though he was raised in western New York. Ayer's mother died when he was three years old, and his father remarried Harriett Amanda Post. Ayer taught in district schools and spent one year studying at the University of Rochester before moving to Philadelphia. There he was hired by a religious newspaper for the position of an advertising solicitor, but by 1867 he founded the company, N. W. Ayer & Son, which he named after his father to give a degree of longevity and credibility to the business (Fox, 1984). Besides himself, he began with only a bookkeeper and US$25.