General Jumbo is a British adventure story character from the comic magazine The Beano. He starred in the eponymous adventure story series, as well as the 1971 spin-off series Admiral Jumbo, and was illustrated by a variety of Beano's usual illustrators, including Paddy Brennan. Jumbo is a well-known Beano character with numerous references in popular culture, and was the last character to have an adventure stories series.