Gola is a sporting goods brand based in England. It was founded on 22 May 1905. It used to be known as the Bozeat Boot Company, and was based in the Northamptonshire village of Bozeat. Gola was purchased by the Jacobson Group and has since expanded its range. Recently, in the early 2000s, Gola sportswear was re-launched in the UK as a 'retro' sports fashion brand, selling to the same people, now grown up, who fondly remembered the brand from their childhood – but at premium prices.