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About: Grandma from Pihtipudas     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : owl:Thing, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

In Finnish journalism and communication to large audiences, the grandma from Pihtipudas (Finnish: Pihtiputaan mummo) is a concept used to describe the average recipient of the communication. It is used to define the level of understandability of news stories and press releases: the message must be understandable even to less educated, elderly people living in the countryside. As people's education and media literacy increases, the level of understanding of the "grandma from Pihtipudas" is constantly re-evaluated as slightly greater.