Gustav Jahoda, FBA, FRSE (11 October 1920 – 12 December 2016) was an Austrian psychologist and writer. He was educated in Vienna, then subsequently in Paris and London. He studied sociology and psychology at London University before obtaining a lectureship in social psychology at the University of Manchester. In 1952 he took up a post at the University College of the Gold Coast (now Ghana) in the Department of Sociology, where he carried out pioneering research into cross-cultural psychology.