HappyOrNot Ltd. is a Finnish instant feedback company that makes terminals for measuring customer satisfaction. The company has invented Smiley Terminals and by September 2020 it had sold them in 135 countries. The terminals consist of four smiley-faced buttons that customers are invited to press to indicate whether they are very happy, happy, unhappy or very unhappy with the service they were provided. This information is used by companies to find points where they are providing suboptimal service and to improve it.
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