The history of Nintendo begins in 1889, founded to produce handmade hanafuda playing cards. In the mid-1900s, the company licensed third-party card graphics, such as Disney characters. In the 1960s, it expanded into countless varieties of toys, including original designs by Gunpei Yokoi. In the 1980s, it became one of the most prominent figures in the video game industry including designs by Shigeru Miyamoto such as mascot Mario and breakthrough hit arcade video game Donkey Kong. Nintendo Co., Ltd. (任天堂株式会社, Nintendō kabushikigaisha) is now the largest video game company by revenue, as a Japanese multinational consumer electronics company headquartered in Kyoto, Japan.