In science communication and academic publishing, hype in science is the exaggeration and sensationalism of scientific discoveries when submitting discoveries to scientific journals and when publicizing results in the news media. Scientific journals engage in hype in science as well as the scientists. Journals are more likely to publish articles which use more exciting and positive language. These articles are what get the non-scientific general public interested, and therefore are contenders for press releases and articles in mainstream news outlets.
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