ImaginAsian Entertainment, Inc was a multimedia company founded by Michael Hong and Augustine Hong and a group of investors that recognized the emerging importance of "all-things Asian." Based in New York City, its main attraction was a television network, iaTV, which premiered in 2004 and which focused on entertainment featuring Korean, Japanese, and South-East Asian content. The channel competed in certain markets with AZN Television until April 2008, when the competing network ceased broadcasting. ImaginAsian itself ceased operations in 2011, selling its channel slot to CJ E&M for broadcast of the world feed of Mnet.