About: India Shining     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Speech107109196, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)
QRcode icon
http://dbpedia.demo.openlinksw.com/c/MKQ8H7C7y

2. The slogan was popularised by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections. 3.The slogan is initially developed as a part of an Indian government campaign intended to promote India internationally. Advertising firm Grey Worldwide won the campaign account in 2003; the slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh.

AttributesValues
rdf:type
rdfs:label
  • India Shining (en)
rdfs:comment
  • 2. The slogan was popularised by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections. 3.The slogan is initially developed as a part of an Indian government campaign intended to promote India internationally. Advertising firm Grey Worldwide won the campaign account in 2003; the slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh. (en)
dct:subject
Wikipage page ID
Wikipage revision ID
Link from a Wikipage to another Wikipage
sameAs
dbp:wikiPageUsesTemplate
has abstract
  • 2. The slogan was popularised by the then-ruling Bharatiya Janata Party (BJP) for the 2004 Indian general elections. 3.The slogan is initially developed as a part of an Indian government campaign intended to promote India internationally. Advertising firm Grey Worldwide won the campaign account in 2003; the slogan and the associated campaign was developed by national creative director Prathap Suthan, in consultation with Finance Minister Jaswant Singh. 4.The government spent an estimated US$20 million of government funds on national television advertisements and newspaper ads featuring the "India Shining" slogan. Some editorials also suggested that the India Shining campaign was one of the causes for the subsequent defeat of the Atal Bihari Vajpayee government in the 2004 parliamentary elections, particularly in urban areas, the target audience of the campaign. The negative assessment of the India Shining campaign was echoed after the election by former Deputy Prime Minister L.K. Advani, who described it as "valid," but "inappropriate for our election campaign... By making them verbal icons of our election campaign, we gave our political opponents an opportunity to highlight other aspects of India's contemporary reality... which questioned our claim." (en)
gold:hypernym
prov:wasDerivedFrom
page length (characters) of wiki page
foaf:isPrimaryTopicOf
is Link from a Wikipage to another Wikipage of
is Wikipage redirect of
is foaf:primaryTopic of
Faceted Search & Find service v1.17_git147 as of Sep 06 2024


Alternative Linked Data Documents: ODE     Content Formats:   [cxml] [csv]     RDF   [text] [turtle] [ld+json] [rdf+json] [rdf+xml]     ODATA   [atom+xml] [odata+json]     Microdata   [microdata+json] [html]    About   
This material is Open Knowledge   W3C Semantic Web Technology [RDF Data] Valid XHTML + RDFa
OpenLink Virtuoso version 08.03.3332 as of Dec 5 2024, on Linux (x86_64-generic-linux-glibc212), Single-Server Edition (378 GB total memory, 67 GB memory in use)
Data on this page belongs to its respective rights holders.
Virtuoso Faceted Browser Copyright © 2009-2025 OpenLink Software