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Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score.

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  • Integral Ad Science (en)
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  • Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. (en)
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  • Integral Ad Science (en)
foaf:homepage
name
  • Integral Ad Science (en)
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area served
  • Worldwide (en)
former name
  • AdSafe Media (en)
founder
  • Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg, Kent Wakeford (en)
hq location city
hq location country
industry
key people
  • Lisa Utzschneider (en)
products
  • Marketer's Edge, Trader's Edge, Seller's Edge (en)
revenue
  • >$100 million (en)
type
website
has abstract
  • Integral Ad Science (IAS) is an American publicly owned technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability and brand risk, as well as TRAQ, a proprietary media quality score. The company evaluates the quality of online ad placements between media buyers and sellers. It creates products for agencies and marketers, programmatic players and media sellers. Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group. Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford; with initial investment from Coriolis Ventures. It was originally named "AdSafe Media". The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne, Sydney and Pune. (en)
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former name
  • AdSafe Media (en)
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