The Intel Play product line, developed and jointly marketed by Intel and Mattel, was a product line of consumer "toy" electronic devices. The other toys were the Digital Movie Creator, the Computer Sound Morpher, and the Me2Cam. The Intel Play product line was discontinued on March 29, 2002 when it was purchased by Tim Hall's holding company . Hall founded Digital Blue, which continued the Intel Play product line under the Digital Blue brand. The "Play" logo of Intel Play became a staple of 2K Play in 2007.
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