James Diener is an American entertainment and music executive. He is the co-founder of Freesolo Entertainment; an entertainment company comprising Freesolo Music, a record label joint venture with Interscope Records/Universal Music Group; Freesolo Publishing, a joint venture with Sony/ATV Music Publishing; and Freesolo Management, a joint venture with Vector Management. Freesolo has represented artists such as Avril Lavigne, Rachel Platten, The Struts, Gavin DeGraw, Jharrel Jerome, Hailee Steinfeld and Pitbull.