Jemima Anne Morrell (7 March 1832 – 13 October 1909) was an English traveller and illustrator. Morrell was born into a middle class family in Selby, Yorkshire and was a member of the Junior United Alpine Club, a club with majority women members that organised annual holiday trips. Morrell was one of the tourists who in 1863 partook in the first ever guided tour of Switzerland, led and conducted by Thomas Cook, making her one of the first modern international tourists. Her account of the journey was published in 1963 under the title Miss Jemima's Swiss Journal: The First Conducted Tour of Switzerland.