Jimmy Bharucha, was a Sri-Lankan Parsi broadcaster called a 'colossus in Sri Lanka's broadcasting world'. Bharucha died in Colombo in June 2005. Bharucha who was educated at St. Peter's College, Colombo, had a career in broadcasting spanning 46 years. He was a pioneer of Radio Ceylon and the Sri Lanka Broadcasting Corporation and his velvet voice was popular not only in Sri Lanka but across the Indian sub-continent.