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About: Josta     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : umbel-rc:Drink, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingcompanyyago:WikicatAmericanSoftDrinksyago:Abstraction100002137yago:Beverage107881800yago:Drink107885223yago:Fluid114939900yago:Food100021265yago:Helping107578363yago:IndefiniteQuantity113576355yago:LanguageUnit106284225yago:Liquid114940386yago:Matter100020827yago:Measure100033615yago:Name106333653yago:Part113809207yago:PhysicalEntity100001930yago:Relation100031921yago:SmallIndefiniteQuantity113760316yago:SoftDrink107927197yago:Substance100019613yago:Substance100020090yago:TradeName106845599yago:WikicatDefunctBrandsyago:WikicatEnergyDrinksyago:WikicatPepsiCoSoftDrinksumbel-rc:Drink New Facet based on Instances of this Class

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999. Shortly before the beverage was discontinued, an "Association for Josta Saving" was started. A "Save Josta" campaign was also launched by fans of the drink; their website "www.savejosta.org" was defunct for several years but was reactivated in 2011.