Keith Schofield is an American director of music video and television commercials based in Los Angeles, California. Schofield received the "Best Rock Video" award at the 2008 UK Music Video Awards, for his direction of Supergrass's "Bad Blood" video. Schofield's works have been described by Anthem Magazine as "sensations that regale viewers with a joyous vitality" and by Wired as incorporating "visual gags worthy of Chuck Jones."