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About: Kevin Lane Keller     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:WikicatDukeUniversityAlumni, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the at . He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management.