Kevin Poon is a Hong Kong entrepreneur, fashion designer and DJ. He is the co-founder of Hong Kong's streetwear brand CLOT in 2003. He also launched JUICE, an international retailer with outlets across Asia including Hong Kong, Shanghai and Taipei. Poon launched District Distribution in 2011 in Hong Kong, China and Southeast Asia, and then founded Social/Capital, a marketing and public relations agency in 2012. In 2014, Poon launched a coffee shop called ‘Elephant Grounds’ in the back of the WOAW store, which now has branches in BeiJing, GuangZhou and ChengDu.