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About: Key market     Goto   Sponge   NotDistinct   Permalink

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Key markets are markets that are essential for extending a company's , its economic growth and its globalization in a sustainable way. The concept is necessarily not a sharp one, rather, it may depend on company-specific cost-effectiveness or profitability thresholds. Key markets may also only exist in a company's vision statement as projections of future profitability in emerging markets.