rdfs:comment
| - Kolynos foi uma empresa e marca norte-americana de dentifrícios popularizada no Brasil. Foi adquirida pela Colgate-Palmolive no final da década de 1990. (pt)
- Kolynos was the name of a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995. The products were very popular in the thirties and forties, and sponsored several well-known radio programs, including Mr. Keen, Tracer of Lost Persons. The Kolynos brand is mentioned in a passage in The Catcher in the Rye (1951) by J. D. Salinger: In the novel Midnight's Children by Salman Rushdie there is a chapter titled "The Kolynos Kid". The brand is also mentioned in The Black Gang by Herman Cyril McNeile: (en)
- Kolynos — название линейки продуктов для ухода за полостью рта, созданная Ньювелом Стиллом Дженкинсом в 1908 году. Права на данный бренд были выкуплены Colgate-Palmolive в 1995. Данная товарная марка была популярна в тридцатые и сороковые года. Компания спонсировала известные радиопрограммы, включая «Mr. Keen, Tracer of Lost Persons» (англ. Мистер Кин, агент по розыску пропавших людей). (ru)
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has abstract
| - Kolynos was the name of a line of oral care products created by Newell Sill Jenkins in 1908 and acquired by Colgate-Palmolive in 1995. The products were very popular in the thirties and forties, and sponsored several well-known radio programs, including Mr. Keen, Tracer of Lost Persons. Although not now readily available in the US, the brand remains strong in Latin America, and also manufactured in Hungary, Slovenia (Henkel). In Brazil, Kolynos was the second best- selling product, after Colgate itself. Because of antitrust concerns at the time of the acquisition, Colgate-Palmolive agreed to suspend marketing Kolynos-branded toothpaste in Brazil for a number of years, but Colgate-Palmolive shortly began selling what was essentially the same product, with very similar packaging and marketing, under a new brand called Sorriso ("Smile" in Portuguese), successfully transferring most of the customer loyalty to the new line of toothpaste. Kolynos jingles have been written in several languages. In Peru, Kolynos is synonymous with toothpaste and a big smile can be called a Kolynos smile. The Kolynos brand is mentioned in a passage in The Catcher in the Rye (1951) by J. D. Salinger: Everybody was asleep or out or home for the week end, and it was very, very quiet and depressing in the corridor. There was this empty box of Kolynos toothpaste outside Leahy and Hoffman's door, and while I walked down towards the stairs, I kept giving it a boot with this sheep-lined slipper I had on. In the novel Midnight's Children by Salman Rushdie there is a chapter titled "The Kolynos Kid". The brand is also mentioned in The Black Gang by Herman Cyril McNeile: By the way, my boy, you skimped your teeth pretty badly to-night. You'll have to do better to-morrow. Most of your molars must be sitting up and begging for Kolynos if that's your normal effort. It also finds a mention in Vikram Seth's celebrated novel A Suitable Boy: "Then why don't you go there and ask him about himself', said Malati, who believed in the Approach Audacious. "Whether he brushes his teeth with Kolynos, for instance. "There's magic in a Kolynos smile" (en)
- Kolynos foi uma empresa e marca norte-americana de dentifrícios popularizada no Brasil. Foi adquirida pela Colgate-Palmolive no final da década de 1990. (pt)
- Kolynos — название линейки продуктов для ухода за полостью рта, созданная Ньювелом Стиллом Дженкинсом в 1908 году. Права на данный бренд были выкуплены Colgate-Palmolive в 1995. Данная товарная марка была популярна в тридцатые и сороковые года. Компания спонсировала известные радиопрограммы, включая «Mr. Keen, Tracer of Lost Persons» (англ. Мистер Кин, агент по розыску пропавших людей). Несмотря на то, что продукция под маркой Kolynos больше не доступна в США, бренд сохраняет сильные позиции в Латинской Америке и Венгрии. В Бразилии до недавнего времени Kolynos находился на втором месте после самой же Colgate. После приобретения торговой марки, опасаясь потери лояльности со стороны покупателей, Colgate-Palmolive согласилась оставить название зубной пасты в Бразилии ещё на несколько лет. Тем не менее, вскоре, Colgate-Palmolive вывела на рынок аналог данного продукта в подобной упаковке и со схожей рекламной кампанией под названием Sorriso (португ. улыбка), что позволило безболезненно перейти к новому бренду без потери покупательского спроса. Рекламный джингл Kolynos был написан на нескольких языках. В Перу марка была настолько популярна, что её название стало синонимом зубной пасты, а широкая улыбка теперь называется улыбкой Kolynos. (ru)
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