Krave is a chocolate cereal made by the Kellogg Company, launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". The advertisements feature the cereal pieces hunting blocks of chocolate. The cereals are sold in Europe under the name 'Trésor' or 'Tresor' depending on where exactly it is sold. It was introduced in the United States in 2012. The slogan there is "Chocolate Chocolate, Yum Yum"
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