Kruidvat is a Dutch retail, pharmacy and drugstore chain specialising in health and beauty products which also has branches in Belgium. The first Kruidvat was opened in September 1975 by Ed During and Dick Siebrand. Kruidvat Holding also owned ICI Paris XL, and , in the Netherlands and Belgium. The acquisition of Superdrug was fully cleared by the European Union’s Directorate-General for Competition in September 2002. Superdrug was initially sold to Kruidvat in July 2001.