Labia pride (also termed labia liberation, vulvaversity and similar) is the promotion of a raised awareness of the appearance of female genitalia and the breaking of taboos surrounding the vulva, as carried out by feminist movements and advocacy groups. The name emphasizes the labia, as the trend towards cosmetic surgery on the female genitals (labiaplasty, also known as "designer vagina") has left many women insecure about the size and appearance of their labia. It is supported by several independent feminist groups and based on diverse channels of communication such as cyberfeminism, protest marches and advocating boycotts against physicians and clinics that make use of deceptive advertising.