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About: Lamp (advertisement)     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Promotion107247071, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: personyago:WikicatTelevisionCommercialsyago:Abstraction100002137yago:Ad107248801yago:Commercial107250034yago:Communication100033020yago:Message106598915yago:Promotion107247071 New Facet based on Instances of this Class

Lamp is a television and cinema advertisement released in September 2002 to promote the IKEA chain of furniture stores in the United States. The 60-second commercial was the first part of the "Unböring" campaign conceived by advertising agency Crispin Porter + Bogusky, and follows a lamp abandoned by its owner. It was produced by the production company Morton/Jankel/Zander, and was directed by Spike Jonze. Post-production and editing was handled by Spot Welders and sound design by the California-based MIT Out Sound. The commercial aired concurrently with another IKEA piece in the same vein, titled . Lamp, and its associated campaign, was a popular, critical, and financial success. Sales of IKEA furniture increased by eight percent during the period in which the commercial ran, and Lamp rec