Lar Lubovitch (born April 9, 1943) is an American choreographer. He founded his own dance company, the Lar Lubovitch Dance Company in 1968. Based in New York City, the company has performed in all 50 American states as well as in more than 30 countries. As of 2005, he had choreographed more than 100 dances for the company. In addition to the company, Lubovitch has also done creative work in ballet, ice-skating venues, and musical theater, notably Into the Woods. He has played a key role in raising funds to fight AIDS.