Laura Penny (born 1975) is a Canadian academic and the author of the bestselling Your Call is Important to Us: The Truth About Bullshit, a study of the phenomenon of bullshit and its role in modern society. Penny was featured on 60 Minutes with Princeton professor Harry Frankfurt, author of the similarly themed treatise, On Bullshit. Penny is an occasional contributor to The Globe and Mail. She has also written for the National Post, Saturday Night, Chatelaine, and Toronto Life (for which she is also a contributing editor).