Lawrence "Larry" Reynolds Pugh (January 22, 1933 – December 3, 2015) was an American businessman, who became chief executive officer of the VF Corporation, and former director at Unum and Black & Decker. In his retirement, he served on boards at Colby College, the , and the Portland Museum of Art, and the U.S. Biathlon Association. He died on December 3, 2015 at the age of 82 in Naples, Florida.