Lifetouch Inc. is an American-based photography company headquartered in Eden Prairie, Minnesota, with its Canadian operations based in Winnipeg, Manitoba. It was founded as National School Studios (NSS) in 1936 by Eldon Rothgeb and R. Bruce Reinecker and incorporated in March 1948. A subsidiary of Redwood City, California-based Shutterfly Inc., the company provides photography for families, schools, and places of worship; has over 22,000 employees; and operates in all 50 states as well as in Canada. Through Lifetouch Media Productions, video support is provided to internal and external customers.