Many of New Zealand's cities and towns are known by various aliases, slogans, sobriquets, and other nicknames to the general population at either the local, regional, national or international level, often due to marketing campaigns and widespread usage in the media. Some nicknames are officially adopted by municipal governments, tourism boards or chambers of commerce while others are unofficial, and some are current while others are antiquated. Some nicknames are positive, while others are derisive, disparaging or derogatory.
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