Urdu 1 is a Pakistani entertainment channel which broadcasts a variety of dramas. Initially channel used to air Pakistani, Indian and Turkish drama serials. However, after 2016 Uri attack channel stop airing Indian serials. Subsequently, it increased the original Pakistani content along with Turkish serials dubbed into Urdu. Baaghi and Tum Kon Piya are the serials which helped channel gain recognition among local audience. Later in 2017, channel was allowed to air Indian content again. Due to 2019 India–Pakistan border skirmishes, channel shut down the Indian programming. Since 2020, channel is solely broadcasting Turkish dubbed content.