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About: Live for Now     Goto   Sponge   NotDistinct   Permalink

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"Live for Now", also known as "Live for Now Moments Anthem", is a 2017 short film commercial for Pepsi by PepsiCo featuring Kendall Jenner and the song "Lions" by Skip Marley. According to a statement from PepsiCo, the ad’s purpose was initially to reach millennials and “to project a global message of unity, peace, and understanding." The advertisement was pulled after receiving online backlash, with Pepsi and Jenner being accused of trivializing Black Lives Matter and police brutality.