"Lookin' at Me" was the third and final single released from Mase's debut album, Harlem World. The song was produced by The Neptunes and featured Puff Daddy. The single was yet another success for Mase, becoming his third consecutive top 10 hit, peaking at #8 on the Billboard Hot 100, and was certified gold on August 17, 1998. The song was paired with "24 Hrs. to Live", which featured Black Rob, DMX and The LOX. Promotional music videos were released for both "Lookin' at Me" and "24 Hrs. to Live." Kanye West's 2012 song "Cold" uses some of the lyrics from "Lookin' at Me"