About: Made to Stick

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Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles.

Attributes	Values
rdf:type	Thing bibo:Book schema:Book schema:CreativeWork work Text (literary theory) wikidata:Q386724 Book yago:WikicatBusinessBooks yago:Artifact100021939 yago:Book106410904 yago:Creation103129123 yago:Object100002684 yago:PhysicalEntity100001930 yago:Product104007894 yago:Publication106589574 yago:Work104599396 book written work yago:Whole100003553 yago:Wikicat2007Books yago:WikicatPsychologyBooks
rdfs:label	Made to Stick (fr) Made to Stick (en)
rdfs:comment	Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et (en) publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr) Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. (en)
foaf:name	Made to Stick (en)
foaf:homepage	http://heathbrothers.com/books/made-to-stick/
name	Made to Stick (en)
foaf:depiction
dc:publisher	Random House
dcterms:subject	2007 non-fiction books Business books Random House books
Wikipage page ID	10785996 (xsd:integer)
Wikipage revision ID	1024495554 (xsd:integer)
Link from a Wikipage to another Wikipage	Psychology Meme Urban legends 2007 non-fiction books Business books Random House books Organizational behavior The Tipping Point Dan Heath Malcolm Gladwell Stanford Social Innovation Review Stanford University BusinessWeek Fast Company (magazine) The Guardian Southwest Airlines New York Times Random House Viral marketing Wall Street Journal Think!: Why Crucial Decisions Can't Be Made in the Blink of an Eye
Link from a Wikipage to an external page	http://heathbrothers.com/books/made-to-stick/
sameAs	Made to Stick Made to Stick Made to Stick Made to Stick Made to Stick
dbp:wikiPageUsesTemplate	dbt:Infobox_book dbt:Reflist
thumbnail	wiki-commons:Special:FilePath/Madetostick-book.jpg?width=300
author	Chip Heath & Dan Heath (en)
border	yes (en)
caption	Hardcover edition (en)
congress	HM1033 .H43 2007 (en)
country	United States (en)
dewey	302 (xsd:integer)
followed by	Switch: How to Change Things When Change Is Hard (en)
isbn	1 (xsd:integer)
language	English (en)
media type	Print, e-book (en)
oclc	68786839 (xsd:integer)
pages	304 (xsd:integer)
publisher	Random House
release date	2007-01-02 (xsd:date)
subject	Psychology
has abstract	Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of "stickiness" popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell's is used, with a number of stories and case studies followed by principles. The stories range from urban legends, such as the "Kidney Heist" in the introduction; to business stories, as with the story of Southwest Airlines, "the low price airline"; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled "Clinic", in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle's application. (en) Fait Pour Coller (ou des idées qui « collent »), sous-titre : Pourquoi certaines idées survivent et d'autres meurent ((en) Made to Stick Why Some Ideas Survive and Others Die) est un livre des frères Chip et (en) publié par Random House en 2007 (ISBN 978-1-4000-6428-1). (fr)
gold:hypernym	Book
prov:wasDerivedFrom	wikipedia-en:Made_to_Stick?oldid=1024495554&ns=0
page length (characters) of wiki page	5363 (xsd:nonNegativeInteger)
Dewey Decimal Classification	302/.13 22
ISBN	1-4000-6428-7
LCC	HM1033 .H43 2007
number of pages	304 (xsd:positiveInteger)
OCLC	68786839
release date	2007-01-02 (xsd:date)
author	Dan Heath
non-fiction subject	Psychology
publisher	Random House
foaf:isPrimaryTopicOf	wikipedia-en:Made_to_Stick
is Link from a Wikipage to another Wikipage of	Postdiction The Tipping Point Dan Heath Chip Heath

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