Mantarraya Productions, is an independent cinema production company funded in 1998. On their web page they define Mantarraya as; "... works as a platform for a new generation of filmmakers and has earned a reputation for promoting new talent". NDMantarraya is the label they use for distribution (in association with Nodream Cinema company of film director Carlos Reygadas), and NDM is the international sales company label. The Mexican Academy choose Heli to represent Mexico for the 2014 Oscars Award.