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About: Market transformation     Goto   Sponge   NotDistinct   Permalink

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Market transformation describes both a policy objective and a program strategy to promote the value and self-sustaining presence of energy-efficient technologies in the marketplace. It is a strategic process of market intervention which aims to alter market behavior by removing identified barriers and leveraging opportunities to further the internalization of cost-effective energy efficiency as a matter of standard practice. Market transformation has rapidly become the objective of many privately and publicly supported energy efficiency programs in the United States and other countries.