Max Keith (born c. 1903 /kaɪt/, pronounced "kite") was a German businessman who was the head of Coca-Cola GmbH, the major bottler of Coca-Cola during the Nazi period of German history. Keith began working at the German subsidiary of Coca-Cola in 1933, at the age of thirty. Between then and 1939, the sales of Coca-Cola in Germany (led by American Ray Rivington Powers) rose from 100,000 cases in 1933 to over 4 million cases just before the outbreak of the Second World War. Following Powers' death in 1938, Keith took over the subsidiary. After the outbreak of the war, Keith worked with the German bureaucracy, and was appointed to the "Office of Enemy Property", hence avoiding nationalization of the subsidiary.
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| - Max Keith (lahir tahun 1903) adalah pengusaha berkebangsaan Jerman sekaligus kepala Coca-Cola Jerman selama rezim Nazi. Keith dikenal sebagai pencipta Fanta, salah satu merek minuman ringan paling laris sepanjang sejarah. (in)
- Max Keith (born c. 1903 /kaɪt/, pronounced "kite") was a German businessman who was the head of Coca-Cola GmbH, the major bottler of Coca-Cola during the Nazi period of German history. Keith began working at the German subsidiary of Coca-Cola in 1933, at the age of thirty. Between then and 1939, the sales of Coca-Cola in Germany (led by American Ray Rivington Powers) rose from 100,000 cases in 1933 to over 4 million cases just before the outbreak of the Second World War. Following Powers' death in 1938, Keith took over the subsidiary. After the outbreak of the war, Keith worked with the German bureaucracy, and was appointed to the "Office of Enemy Property", hence avoiding nationalization of the subsidiary. (en)
- Max Keith fue uno de los directivos de Coca-Cola GmbH en la Alemania nazi, uno de los contribuyentes durante ese periodos a la historia de Coca-Cola. La sucursal de Coca-Cola GmbH operaba de forma independiente en Alemania durante los años 1920 y 1930. Keith fue investigado tras la guerra y se pudo descubrir que rehuyó pertenecer al Partido Nazi a pesar de las fuertes presiones que recibió de su entorno para serlo. Keith hizo que la filial de Fanta produjera beneficios a Coca-Cola tras la guerra. (es)
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| - Max Keith fue uno de los directivos de Coca-Cola GmbH en la Alemania nazi, uno de los contribuyentes durante ese periodos a la historia de Coca-Cola. La sucursal de Coca-Cola GmbH operaba de forma independiente en Alemania durante los años 1920 y 1930. Coca-Cola GmbH no podía obtener el sirope para reproducir la fórmula 7X del jarabe de Coca-Cola durante el transcurso de la Segunda Guerra Mundial, debido principalmente al bloqueo aliado. Para poder mantener las plantas embotelladoras en producción, Keith puso en práctica un zumo de frutas carbonatado muy similar al Apfelwein (una especie de sidra). La bebida fue denominada Fanta y tuvo mucho éxito en los territorios ocupados por Alemania y Austria. Keith fue investigado tras la guerra y se pudo descubrir que rehuyó pertenecer al Partido Nazi a pesar de las fuertes presiones que recibió de su entorno para serlo. Keith hizo que la filial de Fanta produjera beneficios a Coca-Cola tras la guerra. (es)
- Max Keith (born c. 1903 /kaɪt/, pronounced "kite") was a German businessman who was the head of Coca-Cola GmbH, the major bottler of Coca-Cola during the Nazi period of German history. Keith began working at the German subsidiary of Coca-Cola in 1933, at the age of thirty. Between then and 1939, the sales of Coca-Cola in Germany (led by American Ray Rivington Powers) rose from 100,000 cases in 1933 to over 4 million cases just before the outbreak of the Second World War. Following Powers' death in 1938, Keith took over the subsidiary. After the outbreak of the war, Keith worked with the German bureaucracy, and was appointed to the "Office of Enemy Property", hence avoiding nationalization of the subsidiary. Coca-Cola GmbH was unable to obtain Coca-Cola syrup during World War II, because of the Allied blockade. The supply of regular Coca-Cola ran out in 1942, having been reserved primarily to wounded soldiers in hospitals. To keep the plant in operation, Keith developed a fruit flavored drink made from apple fiber, left over from cider pressings, and whey, a byproduct from cheese manufacture, creating Fanta. The drink sold three million cases in 1943, sustaining the firm's business in Germany. In 1945, at the last stages of the war, Keith was ordered by a German general to rename the subsidiary but he refused, and the general was killed in an air raid before any action was taken against Keith. (en)
- Max Keith (lahir tahun 1903) adalah pengusaha berkebangsaan Jerman sekaligus kepala Coca-Cola Jerman selama rezim Nazi. Keith dikenal sebagai pencipta Fanta, salah satu merek minuman ringan paling laris sepanjang sejarah. (in)
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