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About: Media Practice Model     Goto   Sponge   NotDistinct   Permalink

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The Media Practice Model is a media effects model used within the area of mass communication. This model was developed by Jeanne R. Steele and Jane D. Brown in 1995, and it takes a practice perspective which means that it focuses on everyday activities and routines of media consumption. This theoretical framework was developed to better understand what drives teenagers to pick one media source over another, and what factors play a role in this decision. The Media Practice Model emphasizes the constant interaction between consumers and the media, and focuses on the dialectical aspect of this interaction, suggesting that it is the adolescents’ individual characteristics, environment and daily practices that allow the media to have stronger or weaker effects on them (Steele & Brown, 1995).