MyM (pronounced "My-em") was an 84-page monthly entertainment magazine published in the United Kingdom by the MCM Expo Group. Originally focusing on various aspects of Japanese pop culture, including anime, manga, Japanese cinema and music, cosplay, lolita fashion and video games, it later broadened its reach to become a fully rounded entertainment magazine, including features and interviews on mainstream films, television programmes, comics, books and music. On 23 October 2017, ReedPop acquired MCM. MyM released its final magazine issue (Issue 71) on 16 February 2018.