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About: My Adidas     Goto   Sponge   NotDistinct   Permalink

An Entity of Type : yago:Wikicat1986Singles, within Data Space : dbpedia.demo.openlinksw.com associated with source document(s)

Type: Thingschema:CreativeWorkschema:MusicRecordingworkMusical workwikidata:Q386724musical workyago:Artifact100021939yago:Instrumentality103575240yago:Medium106254669yago:Object100002684yago:PhysicalEntity100001930singlesongyago:Whole100003553yago:Wikicat1986Singles New Facet based on Instances of this Class

"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons. It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song. This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!" This deal is credited with influencing future endorsement deals be