Mya was an intelligent personal assistant under development by Motorola. Proposed features for the program included the ability to read emails and answer questions 24 hours a day. Mya was intended to work with an internet service Motorola was developing called Myosphere, and was planned to be a paid service that would eventually be used by other mobile carriers. A female computer-generated character was created to represent Mya in advertising. While the quality of the character's animation was praised, it received criticism for being over sexualised.