Naomi Doniger "Donny" Rothwell (August 18, 1917 – July 12, 2000) was the chief of the Center for Survey Methods Research for the United States Census Bureau, where in the mid-1960s she began the use of behavioral research to understand census response rates.She was also the co-author of The Psychiatric Halfway House: A Case Study (with Joan M. Doniger, C. C. Thomas, 1966).