New Bridge Road (Chinese: 新桥路; Malay: Jalan Jambatan Baharu) is a major one-way road located within the Central Area in Singapore. New Bridge Road starts at the Coleman Bridge to the south of the Singapore River and extends into Chinatown within the Outram Planning Area, before joining with Eu Tong Sen Street and within the Bukit Merah Planning Area. The road runs parallel to Eu Tong Sen Street throughout its entire length, but in the opposite direction.