The Next Generation Choices Foundation, also known as Less Cancer, is an American nonprofit organization (501(c)(3)) founded by Bill Couzens in 2004 to educate the public about cancer prevention through digital media and community-supported programming. Less Cancer seeks to make risk reduction and prevention vital parts of cancer cures. The organization's goal is to increase public awareness about cancer prevention, including sharing information about environment- and food-based causes of cancer. They also provide information on risk-reduction strategies; changing community or corporate practices and products; and sharing information about healthy lifestyle choices.
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